Social Identity and Discourses in Chinese Digital Communication

Examining how diverse social identities are constructed in digital communication in China, this edited collection provides a multidimensional exploration of the diverse, discursive forms and practices used to construct and present the "self" online. Contributing authors provide analyses of China's digital communication platforms, such as social media platforms, news websites and short video applications, drawing from a wealth of data to study daily practices of digital performance of identity and maintenance of social bonds. Comprised of nine chapters, this essential volume is divided into three distinct sections, taking a hierarchical approach to analysing social identities within Chinese digital communication at the micro, meso and macro levels. Diverse methodologies are applied throughout, incorporating insights from both linguistic theories and semiotic or textually oriented analyses, while also considering the wider societal contexts. Readers are encouraged to analyse the main features of this digital culture and to investigate how language and discourse are encountered through media. This book will be of value to a wide variety of scholars and students in sociolinguistics, communication studies and Asian studies.

Hongqiang Zhu is Professor of Linguistics at Jinan University, Guangzhou, China. Debing Feng is Professor of Linguistics at Hangzhou Normal University, China. Xinren Chen is Professor of English and Linguistics at Nanjing University and Executive Director of the China Research Center for Language Strategies, China.

Introduction: Approaching Social Identities and Discourses in Chinese Digital Communication; Part I: Representation: Pragmatics, conversations, corpus linguistics; Chapter 1. Chinese medical professionals' self-identity construction in Xiaohongshu medical knowledge disseminating accounts by Xinren Chen, Ruixin Cheng; Chapter 2. Constructing the image of a "corrupt official" in the discourse of Weibo interaction: The case of the "Brother Watch" event by Debing Feng and Xiaoping Wu; Chapter 3. Gender performances of male and female politicians on social media: A corpus-assisted discourse study by Ming Liu, Ruinan Zhao; Part II: Multimodality and self-presentation; Chapter 4. Visual exclusion: Representation of Chinese youth on Chinese social media by Rongle Tan, Yiqiong Zhang and Huiting Dai; Chapter 5. The presentation of self in 'travelogues' on Chinese WeChat Moments by Pan Pan, Hongqiang Zhu and Xinyu Liu; Chapter 6. Crossing boundaries: How do Chinese influencers navigate pedagogical, therapeutic, and rapport discourses and identities in live streaming commerce? by Panpan Zhang (Penny), Tao Xiong, Yi Shi, Qi Huang and Xianghua Yan; Part III: Social identity, platforms and social capital; Chapter 7. Cultural identities of 'Chinese' style uploaders on digital platforms by Xin Zeng; Chapter 8. Social media for the health campaign and solidarity among Chinese fandom publics during the COVID-19 pandemic by Qiaolei Jiang, Shiyu Liu, Yue Hu and Jing Xu; Chapter 9. Representing linguistic and cultural diversity in a Chinese video game by Jia L and Guorong Hao