Brands and the City

Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands in the city, it considers how brands provide new ways of mediating identities, lifestyles and social relations.

Sonia Bookman is Associate Professor of Sociology at the University of Manitoba, Canada.

1. Introduction 2. Cities, Consumption, and Brands 3. Understanding Brands and Branding 4. Brandscaped Terrain 5. Branding Urban Space: Processes and Paradox 6. Brands, Mobilities, and Urban Life 7. Conclusion