Sport Business in the United States

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

1. Management and Marketing of Sports in the U.S.: An Introduction, 2. The Governance of Sports in the USA, 3. Development of Youth Sport: A Historical Perspective, 4. Youth and High School Sports in the United States: Structural and Gender Perspectives, 5. Marketing Practices in National Junior College Athletic Association Men's Basketball Programs, 6. Critical Leadership in the Management and Marketing University Athletics, 7. Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach, 8. Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature, 9. Consumer Behavior of Women's Sports, 10. BIRFing and CORSing of Sport Fans: A Case Analysis, 11. Internships, Practicum, and Professional Marketability, 12. Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis