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Thrive in an increasingly synthetic and saturated marketplace with this creative rebellion manual for musicians, artists, designers, and makers of all types.
Music producer Steven Potaczek cuts through the hype and hysteria surrounding generative AI, providing tools that safeguard and amplify the unique voices of artists. With clarity, practical guidance, and proven strategies, it shows how creatives of all kinds can turn disruption into opportunity.
Readers will learn how to:
- Decode the AI threat with clarity and confidence
- Transform anxiety into action and reclaim creative power
- Develop a bold artistic voice that cuts through the noise and AI slop
- Build creative confidence by vulnerably leaning into their humanity
- Protect income and position themselves as irreplaceably human in a content-saturated economy
Through a compelling mix of historical context, advice, and cultural critique, this book unpacks what generative AI really is, demystifies buzzwords, and reveals where machines fall short. By reexamining and redefining value in the contemporary creative economy, Potaczek offers clear guidance on how to stand out, build loyalty, and create work that resonates far beyond the algorithmic churn of AI. Amid the anxiety and uncertainty of an increasingly automated world, this book delivers the definitive playbook for making art - and making a living - in the age of AI.
Steven Potaczek is Associate Professor and Founding Director of the Commercial Music program at Samford University, USA. An award-winning songwriter and music producer, He has written several Billboard Top 40 hits, placed songs on shows like Parks and Recreation, New Girl, and America's Next Top Model, and collaborated with brands like MTV, National Geographic, and the NBA.
Foreword
Part One: The Machine and the Mirror: Understanding How We Got Here
1. Is This the End of Creative Work?
2. A Brief History of AI-Through a Creative Lens
3. Policy, Not Panic
4. What AI Can't Do
5. We've Been Here Before
Part Two: Reclaiming Creative Power: How We Move Forward
6. Using the Tools Without Becoming One
7. Craft is the New Creative Currency
8. Humanity is the New Market Premium
9. Building An Audience Without Burning Out
10. Keeping the Channel Open
Further Reading
Acknowledgements
Index