Equity Crowdfunding in Sports Clubs

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.

Szczepan Köció-ek is Assistant Professor in the Faculty of Management and Social Communication at Jagiellonian University in Krakow, Poland.

Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion