Work in the Digital Media and Entertainment Industries

This book is a first of its kind critical inter-disciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI).

Tanner Mirrlees is the current Director of the Communication and Digital Media Studies program in the Faculty of Social Science and Humanities at Ontario Tech University, where he has been teaching the Work in the Creative and Tech Industries course for over a decade. He is the author of numerous publications, including Global Entertainment Media (2013), Hearts and Mines: The US Empire's Cultural Industry (2016), and EdTech Inc.: Selling, Automating and Globalizing Higher Education in the Digital Age (2019).

Introduction: How I Learned to Stop Worrying About "Being Creative" and Love the "Labour Turn" 1. What is Work? Meanings, Matters, Motivations 2. What are the Digital Media and Entertainment Industries (DMEI)? 15 Convergent Industry Groups, Central to Modern Work in the Digital Society 3. What is Research on Work in the DMEI? A Toolkit for Labor Theory and Method 4. 6. What is the Management of Work in the DMEI? Putting Leadership Power, Decision-Making Power, Soft Power, Hard Power, and Market Power to Work On Workers 7. Is Meritocracy at Work in the DMEI? Intersectionality and Inequality, with Distinction 8. e 9. 10. 11. Is Work in the DMEI 'Free'? Advertising, Audience Commodities, Social Media Users, Brand Loyal Fans, Crowdsourced Task-Takers, Interns and Athletes 12. What Are Workers Doing to Make the DMEI's Future of Work Better for All? Collective Action