Television's Streaming Wars

This volume addresses contemporary debates and trends regarding the production and distribution, content, and audience engagement with the television streaming industry. The book interrogates the economics and structure of the industry, questions the types and diversity of content perpetuated on streaming services, and addresses how audiences engage with content from US and global perspectives and within various research paradigms. Chapters address the television streaming wars, including the debates and trends in terms of its production and competition, diversity and growth of programming, and audience consumption, focusing on multiple platforms, content, and users. This timely and creative volume will interest students and scholars working in television studies, media industry studies, popular culture studies, audience studies, media psychology, critical cultural studies, and media economics.

Arienne Ferchaud is Assistant Professor in the School of Communication at Florida State University. Her research focuses primarily on the ways in which individuals engage with new and emerging media technologies, including video games, social media, and, of course, television streaming. Jennifer M. Proffitt is Professor in the School of Communication at Florida State University whose work focuses on the critical political economy of media.

1. Streaming Television: An Overview Arienne Ferchaud and Jennifer M. Proffitt Part I: Streaming Wars 2. A Critical Political Economy Analysis of the Streaming Industry's Structure Helena Vanhala 3. Responses of Incumbent Media Companies To Streaming Video Krishna Jayakar and Euna Park 4. NET.TV Indonesia's Strategy for Utilizing Over-The-Top Services as a Television Programme Streaming Medium Rangga Saptya Mohamad Permana, Jimi Narotama Mahameruaji, and Sri Seti Indriani 5. Netflix in South Korea: Patron of Creativity or Imperialistic Conqueror? Sunah Lee and Jennifer M. Proffitt Part II: Diversity of Content? Underrepresented Representations 6. The Social Justice Streaming War: Examining Black and Asian Streaming Collections in Response to Social Movements Meghan S. Sanders 7. I Want My GayTV (SVOD) Victor Evans Nostalgia as Recombinant Culture? 8. Reality TV Reunion Series on Streaming Platforms: The Real World, The Challenge, and Marketing MTV Nostalgia Leigh H. Edwards 9. Streaming of Better Days: The Popularity of Nostalgia in New Media Programming Colin P. Kearney 10. Clarice, 30 Coins, and the Promise of Television Horror in the Streaming Era Kyle Moody Digital Constraints 11. Streaming in the Age of Memetic Reproduction: An Analysis of the Streaming Economy and Digital Cultural Commodity Production Abigail Reed 12. Netflix as an Authoritative Arbiter of Credible Documentary Content: The Redefinition of Documentary in the Streaming Era Courtlyn Pippert Part III: Streaming Users 13. Binge New World: Streaming Television Narratives and the Interpellated Subject Nick Coffman and Wesley Shumar 14. Exposure to and Effects of International Entertainment on Streaming Platforms: A Review and Agenda for Future Media Psychology Research Rachel Son, Chelsea E. Moss, and Benjamin K. Johnson 15. The Impact of Danmaku on TV Streaming in East Asia: A Systematic Review of Studies About User Comments on Top of Streaming Videos Bingbing Zhang