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Victor Ho

The Review Response Genre

Structures, Language, and Functions. Sprachen: Englisch. 24,0 cm / 16,1 cm / 1,6 cm ( B/H/T )
Buch (Hardcover), 204 Seiten
EAN 9781032101637
Veröffentlicht Oktober 2023
Verlag/Hersteller Routledge
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Beschreibung

Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.

Portrait

Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.

Inhaltsverzeichnis

1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion

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