Insights from Visitor Studies

Insights from Visitor Studies: A purpose-oriented model for museums provides a systematic overview of the value of visitor studies and, for the first time in English, a comprehensive overview of the development of visitor studies in mainland China.

Xingyu Zhao is a Chinese researcher born in 1993 who holds a PhD in Archaeology. He is currently employed as an assistant researcher in the School of History at Nanjing University. His research interests revolve around museum visitors and education, covering a range of areas, including the construction of the academic system of visitor studies and the application of visitor evaluation in museums.

Part 1 Why and What; 1. Why need the PSD; 2. What is the PSD; Part 2 Visitor Research; 3. Visitor Motivation; 4. Visitor Behavior; 5. Visitor Experience; 6. Visitor Feedback; Part 3 Visitor Evaluation; 7. Front-end Evaluation; 8. Formative Evaluation; 9. Summative Evaluation; Part 4 The PSD's Impact; 10. Theoretical Impact; 11. Practical Impact