Internet Celebrities in China

This study offers an examination of China's Internet celebrity phenomenon through a critical political economy framework. It will be of great value to scholars, cultural practitioners, students, and all those interested in digital culture, media industries, Chinese and East Asian studies, and the political economy of communication.

Xinyi Yang is a researcher in media and communication and holds a PhD from the University of Westminster, the United Kingdom. Her research focuses on the political economy of social media, with particular attention to Internet celebrities in the Chinese context.

1. Introduction 2. Celebrities in the Western World 3. Celebrities in China 4. Digital Labour in China 5. Overview of China's Internet Celebrity Industry 6. The Commodification of Internet Celebrities in China 7. The Working Conditions in China's Internet Celebrity Industry 8. The Identity Construction of Fans in China's Internet Celebrity Industry 9. Conclusion Index