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This book offers an in-depth study of the quasi-political, self-deprecating and parodic buzzwords and memes prevalent in Chinese online discourse.
Yanning Huang is Assistant Professor in the Department of Media and Communication at Xi'an Jiaotong- Liverpool University, China. He received his doctoral degree from the London School of Economics and Political Science (LSE). His research interests include youth and digital culture, audience research, media gender studies, media and social justices, and environmental communication.
Chapter 1: Introduction Chapter 2: The social power of laughter, the dialogic nature of language, and embodied agency Chapter 3: Class, gender, and urban-rural divides in China Chapter 4: A textual reading of Chinese online discourse Chapter 5: We are all diaosi? The classed practice of self-deprecation Chapter 6: When "straight-men cancer" meets "spendthrift chicks": A zero-sum game between men's anxiety and women's fantasy? Chapter 7: The co-option of Chinese online wordplay Chapter 8: Conclusion