Soft Power Superpowers

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the successful, if unlikely, bilateral relationships of the twentieth century.

Yasushi Watanabe, Yasushi Watanabe, Dabid L. McConnell

List of Tables and Figures, Foreword, Acknowledgments, Introduction, Part I: Perception, Part II: Higher Education, Part III. Popular Culture, Part IV: Public Diplomacy, Part V: Civil Society, About the Editors and Contributors, Index