Starting an Ebay Business for Dummies

Learn to: - Set up a store and follow eBay rules - Source and price merchandise, keep your books, and stay legal - Establish a Web identity through social media - Use software to help you budget, ship merchandise, and serve customers Ready to make money? Let the bestselling eBay author guide you to online business success! You've been flirting with the idea of launching an eBay business. Now you don't have to go it alone! Marsha Collier has been a runaway success on eBay for more than a decade, and she willingly shares her secrets in this fun, easy-to-follow guide. Here's how to get started, discover what sells, manage your business, handle marketing, and make money! - Lay the groundwork — decide how much time you can give to the project and what to sell, get your equipment, and set up shop - All about inventory — get great tips on where to find merchandise, how to price it, and where to list it - The Web and more — see how a great Web site and social media marketing can bring in business - Seller beware — learn about eBay's fees, handy tools to help you calculate expenses, and how to budget - Super selling — find out how to take photos and write listings that showcase your items - Show me the money — discover what you need to know about payment methods and how to protect yourself from fraud - Ship shape — compare shipping carriers and find out how to get the best deal - Keep the tax man happy — all about licenses, taxes, and foolproof bookkeeping Open the book and find: - How to turn your passions into eBay profits - All about eBay's seller services - Surprising places to find stuff to sell - Customer service tips - How to get free shipping materials - Tips for stocking an effective office for your business - Advice on staying legal - Real-life stories from happy eBay sellers

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Introduction 1 Part I: Getting Serious about eBay 7 Chapter 1: Launching Your Business on eBay 9 Chapter 2: The Finer Points of eBay Selling 31 Chapter 3: Cool eBay Tools 57 Chapter 4: Safe Selling Equals Profitable Sales 83 Chapter 5: Expanding Sales with an eBay Store 103 Part II: Setting Up Shop 119 Chapter 6: Finding Merchandise to Up Your Profits 121 Chapter 7: Pricing Your Items to Sell 139 Chapter 8: Establishing and Marketing Your Web Site 151 Part III: Business Is Business - Time to Get Serious 167 Chapter 9: Software Built for Online Auctions 169 Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185 Chapter 11: Setting Up Listings That Sell 199 Chapter 12: Providing Excellent Customer Service 219 Chapter 13: Collecting Your Money 231 Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249 Part IV: Your eBay Back Office 263 Chapter 15: Getting Legal: Understanding Taxes and Licenses 265 Chapter 16: Savvy Record Keeping - Keeping the Tax Man at Bay 277 Chapter 17: Building an eBay Back Office 293 Part V: The Part of Tens 311 Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits 313 Chapter 19: Ten Other Places to Move Your Merchandise 323 Appendix A: eBay Business Glossary 333 Appendix B: The Hows and Whys of a Home Network 339 Index 345