Starting an eBay Business For Dummies

The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. * Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions * Helps you price and source your merchandise * Explores how to attract an audience using social media through your own site * Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more * Offers insight on other sellers who have been successful on eBay and what you can learn from them Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.

Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Introduction 1 Part I: Getting Serious about eBay 7 Chapter 1: Launching Your Business on eBay 9 Chapter 2: The Finer Points of eBay Selling 31 Chapter 3: Cool eBay Tools 57 Chapter 4: Safe Selling Equals Profitable Sales 83 Chapter 5: Expanding Sales with an eBay Store 103 Part II: Setting Up Shop 119 Chapter 6: Finding Merchandise to Up Your Profits 121 Chapter 7: Pricing Your Items to Sell 139 Chapter 8: Establishing and Marketing Your Web Site 151 Part III: Business Is Business - Time to Get Serious 167 Chapter 9: Software Built for Online Auctions 169 Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185 Chapter 11: Setting Up Listings That Sell 199 Chapter 12: Providing Excellent Customer Service 219 Chapter 13: Collecting Your Money 231 Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249 Part IV: Your eBay Back Office 263 Chapter 15: Getting Legal: Understanding Taxes and Licenses 265 Chapter 16: Savvy Record Keeping - Keeping the Tax Man at Bay 277 Chapter 17: Building an eBay Back Office 293 Part V: The Part of Tens 311 Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits 313 Chapter 19: Ten Other Places to Move Your Merchandise 323 Appendix A: eBay Business Glossary 333 Appendix B: The Hows and Whys of a Home Network 339 Index 345